!!useful facts!!

Renews damaged skin cells. Decreases irritations and inflammations. (Deep purifying foam)

Decreases oiliness and shine, making skin look clean, fresh and matte. (Deep clarifying toner)

Tones and strengthens blood-vessels and skin. Has astringent properties. Improves collagen synthesis. (Contouring cream, Anti-cellulite cream)

Natural ethyl alcohol or ethanol. Derived from grains (wheat and rye) as a result of fermentation of sugars. Ethyl alcohol is a colourless, evaporating fluid that has a light odour. Alcohol is used as a natural and safe preservative for cosmetic products, as well as dissolvent for various active ingredients. (Deep clarifying toner, Deep moisture fluid, Nourishing cream and other products)

Covers skin with a protective and moisturising layer. Nourishes with minerals. Improves cell metabolism and skin elasticity. (Deep moisture cream, Moisturising lotion, Anti-cellulite cream and other products)

Moisturises, softens and purifies skin. Has anti-inflammatory, anti-allergic calming and regenerating properties. (Deep comfort toner)

Words "fragrance", "parfum" and "aroma" are used to indicate the presence of aromatic substances in cosmetic products. In MADARA products "fragrance" stands for aromatic composition made of natural essential oils without any synthetic components. Be aware, that in conventional cosmetic products, fragrance usually stands for a mix of synthetic aromas, that can be harmful both to humans and the environment. (Most products except toners)

Purified water. (Most products except lip balms)

Calms irritations, relieves allergic reactions, removes redness and itchiness.(Deep moisture fluid)

Has moisturising, anti-irritant, anti-inflammatory and anti-aging properties. (Deep moisture cream)

A natural wax, which helps improve the structure of the cosmetic product, as well as moisturise and soften the skin. (Regenerating lip balm, Softening lip balm, Sunkissed tinting lip gloss, Moonkissed tinting lip gloss)

Ingredient in various essential oils. Pure nature-identical benzyl alcohol is used to preserve natural cosmetics. (Toning shower soap, Mint shower soap)

Natural caffeine, derived from coffee beans. Promotes splitting of fat cells, activates cell metabolism. (Anti-cellulite cream)

Has antiseptic properties, treats various skin problems. Destroys free radicals and acts as a natural UV filter. (Contouring cream, Flower dust lotion and other products)

A natural molecule derived from oat, sunflower, coconut, and palm seeds. Has excellent anti-bacterial and anti-microbial properties. (Most creams, lotions and fluids)

A natural polysaccharide derived from red algae species. Has thickening and jellifying properties, helps to create a moisturising gel. Also known as Irish moss. (Deep moisture gel)

This is not the typical alcohol we usually think of (ethyl alcohol and ethanol), but rather a waxy substance acquired from plants, which improves the structure of the cosmetic product. Cetearyl alcohol gently coats the skin with a thin protective layer that minimises the loss of moisture from the skin by evaporation. (Most creams, lotions and fluids)

A natural emulsifier, which ensures a stabile emulsion of oil-based and water-based ingredients. Made from Cetearyl alcohol and glucose. (Most creams, lotions and fluids)

A natural green pigment, extracted from the green plant Medicago sativa. (Mint shower soap)

Moisturises, softens and purifies skin. Has anti-inflammatory, anti-irritant, calming and regenerating properties. (Deep balance toner, Moisturising lotion and other products)

Improves blood circulation. Helps to remove excess liquid from body tissues. Stimulates the cell regeneration processes. (Contouring cream)

Protects blood vessels from harmful toxins. Stimulates blood and lymphatic circulation. Tones muscles. (Anti-cellulite cream, Firming oil, Toning shower soap)

Moisturises, refreshes and regulates skin's pH level. Helps to renew skin's natural protective layer.(Deep clarifying toner, Deep balance toner)

A natural, gentle cleansing agent, derived from plants. (Toning shower soap, Mint shower soap)

Renews, heals and tightens the skin. Improves skin's elasticity. Stimulates blood and lymphatic circulation. Softens and smoothes the skin. (Anti-cellulite cream, Toning shower soap)

A natural skin moisturiser, derived from organic vegetable oils. Glycerin has high water-binding capabilities that allow to draw and absorb water from the air. Glycerine helps the skin to retain moisture. (Most products except lip balms)

Oil rich with valuable fatty acids and antioxidants. Nourishes and helps to protect the skin from aging. Softens, improves skin-feel and evens out skin's colour. (Regenerating night cream, Anti-cellulite cream)

Thanks to its antiseptic, anti-inflammatory, softening and wound healing properties Witch Hazel distillate helps to moisturise and regulate oily and combination skin. (Deep moisture gel)

An excellent carrier oil with good soothing properties. Thanks to vitamin E content, adds anti-oxidant value to cosmetic products. (Firming oil, Nourishing cream, Moisturising lotion and other products)

Rich source of plant anti-oxidants. Softens and enriches skin cells, promoting the skin's regeneration. A natural UV filter and free-radical scavenger. (Deep moisture cream, Regenerating night cream, Nourishing cream)

Destroys harmful toxins and neutralizes free radicals. Improves skin's elasticity and stimulates healing processes.(Regenerating night cream, Regenerating lip balm)

Has antibacterial, astringent and toning properties. Slows down the aging process, strengthens skin tissue, and prevents inflammations. (Regenerating night cream)

Enhances overall protective abilities of the skin, especially for sensitive skin. Promotes regeneration of skin tissues and protects from UV rays and sun damage. (Moon flower tinting fluid, Sun flower tinting fluid)

Inorganic pigments or mineral pigments, which are commonly found in nature. Pure nature-identical iron oxides are used to color food and cosmetic products. Iron oxides have several colours - yellow, red, and black. They are often used in make-up and decorations. Compared to organic-synthetic dies, iron oxides are safe, stable and non-allergic. (Moon flower tinting fluid, Sun flower tinting fluid, Sunkissed tinting lip gloss, Moonkissed tinting lip gloss)

Stimulates the skin by warming up skin cells. Helps to eliminate excess liquid from skin tissue. Has astringent and toning properties. (Contouring cream)

A gentle cleansing agent, extracted from plants. (Toning shower soap, Mint shower soap)

A waxy substance derived from soy beans, which has water-binding properties. In cosmetics it is used as a natural moisturiser, antioxidant, and catalyst to supply deeper layers of skin with active ingredients. (Regenerating lip balm, Softening lip balm, Sunkissed tinting lip gloss, Moon kissed tinting lip gloss)

Contains high amount of the potent anti-oxidant lycopene, that gives a tomato its typical red color. Licopene protects the skin against free-radical damage and delays aging processes. (Regenerating night cream)

Used for centuries in aromatherapy as a source of energy and liveliness. Stimulates the production of the joy hormone endorphin, increasing a feeling of well-being. Relaxes tense muscles. (Mint shower soap)

Protects from bacteria, softens skin, and relaxes muscles. Calms and balances irritated skin. (Mint shower soap)

A natural mineral that can be found in rocks and sand. Pure nature-identical mica is used in natural cosmetics to give the product a glittering or sparkling effect. Depending on particle form, mica can be in golden, silver, bronze and other shades. Mica has large particle size, that does not penetrate the skin. It is safe, stable and non-allergic ingredient. (Flower dust lotion, Moon flower tinting fluid, Sun flower tinting fluid, Sunkissed tinting lip gloss, Moon kissed tinting lip gloss)

Natural emollient that has ability to be deeply absorbed into the skin, supplying it with valuable oil-soluble antioxidants, components of vitamins A and C and other active ingredients. Avocado oil has moisturising, healing, antibacterial, and wrinkle-preventing properties. (Regenerating night cream, Deep moisture cream, Regenerating lip balm, Softening lip balm)

Promotes renewal of damaged skin cells. Stimulates collagen synthesis to improve elasticity and firmness of the skin tissue. Aids in excess water elimination from body tissue. Creates a protective and moisturising layer on the skin. (Contouring cream, Nourishing cream, Regenerating night cream, Deep balance toner and other products)

Coconut soap, which is made by the saponification of coconut oil with potassium alkali. Potassium alkali creates natural liquid soaps, while sodium alkali creates bar soaps. (Toning shower soap, Mint shower soap)

Olive oil based soap, which is made by the saponification of olive oil with potassium alkali. (Toning shower soap, Mint shower soap)

A gentle cleansing and re-fatting agent, derived from palm kernels. Cleanses and cares for skin. (Toning shower soap, Mint shower soap)

The most powerful natural astringent. Minimises pores. Strengthens skin and blood-vessels. (Deep clarifying toner, Deep moisture gel)

A highly emollient oil that easily penetrates the skin leaving it soft and supple. When used in lip care products, castor oil forms a protective barrier that makes the delicate skin of lips velvety smooth. (Regenerating lip balm, Softening lip balm, Sunkissed tinting lip gloss, Moonkissed tinting lip gloss)

Slows down the aging process, stimulates skin regeneration. Has antiseptic and skin lifting properties. Contains several antioxidants and vitamins, especially vitamin C, that protects skin from free radicals. (Deep moisture cream, Flower dust lotion, Sunkissed tinting lip gloss, Moonkissed tinting lip gloss)

Rose distillate, also called rose water is derived from rose petals. Rose distillate has soothing, astringent and cleansing properties. It stimulates blood circulation in fine capillaries, helps to minimise the appearance of scars, micro-wounds, sunburn and wrinkles. Provides natural and delicate aroma of roses. (Deep balance toner, Deep comfort toner, Deep clarifying toner, Deep purifying foam and other products)

Raspberry extract is rich in various active ingredients (plant sugars, pectin, vitamins B and C) that makes it a great skin toner. Gently tightens pores, controls activity of sebaceous glands. (Deep moisture fluid, Deep balance toner)

A pure nature-identical organic acid with strong anti-microbial and keratolytic (helps to dissolve the top layer of corneum cells) properties. Exfoliates and reduces follicle blockage. Excellent ingredient for oily skin that is prone to break-outs, blackheads or acne. (Deep clarifying toner)

Cleanses and tightens skin. Regulates the activity of sebaceous glands. Renews skin's natural protective layer. (Deep clarifying toner, Deep moisture gel)

A natural powder, which is similar to quartz in molecular structure. Aids in stabilising the consistence of the cosmetic product. (Anti-cellulite cream)

Jojoba is one of the most valuable oils in cosmetics because of its moisturising, penetration and skin-feel properties. This oil is markedly similar to the structure of fat (sebum) in human skin. As a result, jojoba oil can be quickly absorbed into the skin, moisturising it, and facilitate the absorption of active ingredients. (Most creams, lotions, fluids and Firming oil)

The common table salt that is used in food. Helps to regulate viscosity of natural soaps. (Toning shower soap, Mint shower soap)

A gentle cleansing agent, extracted from plants. Non-irritant to eyes. (Deep purifying foam)

Sodium salt of Hyaluronic acid, produced biotechnologically. Sodium Hyaluronate is a moisturiser with excellent water-binding capabilities. Hyaluronic acid occurs naturally in the dermis. Its large molecular structure allow the epidermis to achieve greater suppleness and propper plasticity. Facilitates absorption of other active ingredient. (Deep moisture gel, Deep moisture fluid, Deep moisture cream, Regenerating night cream)

Sodium alkali (also called lye or causatic soda) is manufactured from Sodium Chloride and water solution via electrolysis. Helps to balance pH level of cosmetic product. (Most creams, lotions, fluids)

Sodium salt of salicylic acid. See also: salicylic acid. Acts as an anti-inflammatory agent. In natural cosmetics it is used as a mild preservative. (Anti-cellulite cream)

A natural fatty acid, made from vegetable oils. Gently coats the skin with a protective layer and reduces the evaporation of moisture. Gives body to cosmetic product. (Most creams, lotions, fluids)

A gentle cleansing agent and re-fatting, extracted from plants. Non-irritant to eyes. (Deep purifying foam)

A plant butter, derived from cocoa beans. A potent moisturiser and softener for the skin. Creates a protective barrier on the skin, which shields it from the environment and the loss of moisture. Thanks to its softening ability, cocoa butter improves elasticity and helps to prevent stretch marks. (Most creams, lotions, fluids)

A natural antioxidant and moisturiser. Hydrates and soothes. Neutralises harmful free radicals. (Deep moisture fluid)

A white pigment found in nature. Pure nature-identical Titanium Dioxide is used to color food and cosmetic products. It is a very stable and non-irritant. Titanium dioxide is the most common UV filter, which protects the skin from harmful UVB and partially UVA rays. (Deep moisture cream, Deep moisture fluid, Deep moisture gel)

Natural vitamin E, derived from soy beans. Vitamin E is one of the most important antioxidants and free-radical scavengers. Helps to protect cellular membrane from free-radical damage. Helps to slow the aging processes of the skin and formation of wrinkles. Promotes skin's water-binding ability, healing and renewal abilities. (Regenerating night cream,Anti-cellulite cream, Firming oil)

Facilitates formation of collagen fibres in the skin, thus making it more firm and elastic. Improves skin's moisture. (Deep moisture fluid)

Contains high level of vitamins, improves metabolism, facilitates elimination of harmful toxins from skin. (Firming oil)

Rich source of A and E vitamins which are strong anti-oxidants. Contains valuable minerals that elements nourish and protect the skin. (Deep moisture gel, Regenerating lip balm)

A natural thickener that provides stability for cosmetic products. Derived from sugars (glucose and sucrose) via fermentation. (Most creams, lotions, fluids)